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2520 Brooklyn Queens Expressway West
Queens, NY, 11377
United States

800-918-3113

Story | Crystal Peel

1969: FOUNDER LYNN LUCKA LAUNCHES                            TRUE EARTH COSMETICS.

LYNN LUCKA, A 26-YEAR-OLD WASHINGTON, D.C. NATIVE, TRAVELS TO MOROCCO AS A GUEST AT KING HASSAN II'S 40TH BIRTHDAY PARTY. TRAVELLING THROUGHOUT THE COUNTRY, LYNN IS TRANSFIXED BY THE BEAUTY & GLAMOUR OF MOROCCAN WOMEN. SHE DIVINES THEIR  SECRETS (ORNATE "KOHL" EYELINER, ROSE-HUED "AKKAR" LIP & CHEEK COLOR) AND BRINGS THEM BACK TO THE U.S.

1969: FOUNDER LYNN LUCKA LAUNCHES                            TRUE EArTH COSMETICS.

WITH LESS THAN $2,000 AND NO PRIOR BUSINESS EXPERIENCE, LYNN FOUNDS TRUE EARTH COSMETICS, A LINE OF ALL-NATURAL PRODUCTS INSPIRED BY MOROCCAN TRADITIONS. IN LESS THAN A MONTH, THEY'RE SOLD AT HENRI BENDEL & BLOOMINGDALE'S.

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TRUE EARTH IS FEATURED IN VOGUE, COSMOPOLITAN, ESSENCE, SEVENTEEN, MCCALL'S, THE DAILY NEWS & THE NEW YORK TIMES.

1971: TRUE EARTH IGNITES                                                     THE KOHL CRAZE in THE UNITED STATES.        

LYNN, THEN KNOWN AS LYNN BECK, IS FEATURED AS A CAREER GIRL IN COSMOPOLITAN:  "THRILLED, LUCKY & ECSTATIC! THAT'S HOW LYNN BECK, 28, FEELS ABOUT RUNNING HER OWN SENSATIONALLY SUCCESSFUL COSMETICS COMPANY, TRUE EARTH."  

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ICONIC BRITISH COMPANY MARY CHESS OFFERS TO BUY TRUE EARTH FOR A PRETTY PENNY. AT THE AGE OF 27, LYNN DEFIES ODDS FOR WOMEN OF HER TIME, HAVING FOUNDED & SOLD A COMPANY FROM SCRATCH IN 2 YEARS. SHE PONDERS EARLY RETIREMENT.

1972: TRUE EARTH IS SOLD TO MARY CHESS.                      LYNN PLANS TO RETIRE.

THAT IS, UNTIL SHE LEARNS OF AN ANCIENT CHINESE BEAUTY SECRET: RICE BRAN OIL. LYNN BEGINS TO CHEAT ON RETIREMENT.

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NOW AN ADEPT COSMETIC FORMULATION CHEMIST, HAVING STUDIED UNDER EXPERTS DURING HER TRUE EARTH YEARS, LYNN TAKES HER INGENUITY A STEP FURTHER, ENCAPSULATING THE RICE OIL INTO POWDERED PRODUCTS LIKE EYE SHADOW & BLUSH. TAO IS AMONG THE FIRST ALL-NATURAL, SKIN-BENEFICIAL MAKEUP BRANDS ON THE MARKET. THE PRECURSORS TO BB'S & CC'S.

1977: LYNN UNCOVERS A NEW BEAUTY SECRET.                 SHE LAUNCHES TAO.

TAO IS A CULT HIT. FEATURED IN VOGUE, GLAMOUR, & HARPER'S BAZAAR. LYNN MAKES THE COVER OF WOMEN'S WEEK & OTHERS.

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MARRIED NOW WITH A YOUNG DAUGHTER AND MORE SUCCESS AS A YOUNG ENTREPRENEUR THAN SHE EVER IMAGINED, LYNN DECIDES IT'S TIME FOR A CURTAIN CALL. HER INTERVIEW WITH THE NEW YORK POST, HOWEVER, CONCLUDES WITH A TELLING QUOTE: "MAYBE I'LL HAVE MORE TIME NOW THAT TAO IS LAUNCHED, BUT I DOUBT IT. I'M ALWAYS THINKING OF NEW PRODUCTS."

1982: TAO IS SOLD.                                                                LYNN PLANS TO RETIRE AGAIN.

SHE MEANS IT THIS TIME. AT 30-SOMETHING, SHE'S FOUNDED & SOLD 2 COMPANIES. SHE'S READY TO SLOW DOWN, & SHE DOES....

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...SORT OF. SHE STICKS WITH HER PASSION - MINING THE BEST SECRETS IN BEAUTY - BUT IT'S JUST FOR FUN ON THE SIDE. WHEN THE SCIENCE BEHIND EXFOLIATION EMERGES AND MICRODERMABRASION BECOMES THE SPA TREATMENT DU JOUR, LYNN THINKS...

1998: MICRODERMABRASION Machine arrives in NYC and LYNN is one of the first to try it. she WONDERS IF SHE CAN DO IT AT HOME.

"COULDN'T THIS BE DONE AT HOME?" LYNN FINDS THE INGREDIENTS, AND IN HER OWN KITCHEN, DISCOVERS THE ANSWER IS "YES."

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USING MEDICAL-GRADE CORUNDUM CRYSTALS, LYNN LABORS OVER THE PERFECT FORMULA UNTIL SHE PERFECTS IT.

1999: LYNN CREATES THE FIRST AT-HOME                          MICRODERMABRASION PRODUCTS.

SHE FOUND THAT HER MICRODRERMABRASION FACIAL EXFOLIATOR PERFORMED EVEN BETTER THAN THE MACHINE, ALLOWING EACH USER TO CONCENTRATE ON THE AREAS THAT NEEDED THE MOST IMPROVEMENT! THEN CAME THE BODY BARS: CRYSTALS, LEMONGRASS AND/OR LAVENDER, ESSENTIAL OIL, SHEA BUTTER, OLIVE OIL, ALOE VERA, COCONUT OIL... THEY WORK MAGIC, & SMELL DIVINE.

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SHE ONLY MAKES THE PRODUCTS FOR HERSELF, INITIALLY. AFTER ALL, SHE'S RETIRED. BUT THE RESULTS ARE DRAMATIC. FRIENDS ASK HER TO DISH THE SECRET. WHEN SHE CLUES THEM IN, THEY OUTRIGHT DEMAND THAT SHE MAKE PRODUCTS FOR THEM, TOO.

2000: LYNN'S FRIENDS BEGIN TO                                           ASK HER FOR SAMPLES.

A GAME OF TELEPHONE ENSUES. LITTLE BY LITTLE, LYNN STARTS GETTING REQUESTS FROM FRIENDS OF FRIENDS OF FRIENDS. 

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A DERMATOLOGIST CALLS LYNN. HIS CLIENTS HAVE BEEN USING HER PRODUCTS. HE'D LIKE TO BUY THEM FROM HER WHOLESALE. OVERNIGHT, LYNN IS BACK IN THE GAME: THE CRYSTAL PEEL BRAND IS BORN, AND OUR SIGNATURE CREME & SOAP ARE PATENTED.

2001: WORD SPREADS. DERMATOLOGISTS                            ASK TO SELL CRYSTAL PEEL PRODUCTS.       

CRYSTAL PEEL BECOMES AN INDUSTRY INSIDER FAVORITE. BEAUTY BOUTIQUES AND FIVE-STAR SPAS ARE QUICK TO CATCH ON. 

 
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LYNN & HER SMALL CRYSTAL PEEL TEAM BEGIN FIELDING CALLS FROM DERMATOLOGISTS, DEPARTMENT STORES, SPAS & BOUTIQUES FROM NYC TO CALIFORNIA, AND ULTIMATELY AS FAR AS FRANCE, SWEDEN, ICELAND, SOUTH AFRICA, & SOUTH KOREA.

2005: CRYSTAL PEEL IS IN DEMAND.                                      NOW SOLD AT 375 LOCATIONS GLOBALLY.

THE CRYSTAL PEEL COLLECTION EXPANDS TO INCLUDE A LIP THERAPY & PLUMPING LINE AND FRUIT EXTRACT EXFOLIATING PADS.

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AN EMAIL FROM A CUSTOMER INSPIRES LYNN TO TRY SOMETHING SHE'S NEVER DONE BEFORE: TO SELL HER PRODUCTS HERSELF. WITH AN EXCITED TEAM, LYNN LAUNCHES CRYSTALPEEL.COM. THE FIRST ORDERS ARE PLACED BEFORE THE SITE IS EVEN FINISHED.

2010: a customer inspires lynn.                                      crYSTAL PEEL FINALLY SELLS ONLINE.       

THE CRYSTAL PEEL COLLECTION IS AN ONLINE HIT - CONSISTENTLY RECEIVING 4 AND 5-STAR REVIEWS ON ALL SITES WHERE SOLD.


THE BEST-LOOKING 70-YEAR-OLD WOMAN MOST OF US KNOW (WE WOULDN'T LET HER DELETE THIS LINE), LYNN NOW LIVES A LIFE OF JOIE DE VIVRE AND JE NE SAIS QUOI IN CANNES, FRANCE. SHE STILL LIVES WITH KLAUS, THE HANDSOME MAN BY HER SIDE IN ALL THOSE 70'S ARTICLES. SHE STILL EXPERIMENTS WITH NEW FORMULAS IN HER KITCHEN. AND SHE STILL TRAVELS TO MOROCCO.

2016: CRYSTAL PEEL IS A BESTSELLING BRAND.                 Lynn has no plans to retire.